The Amalfi Coast is a stretch of coast of Campania located south of the Sorrento peninsula overlooking the Gulf of Salerno; Positano marks it off to west, and Vietri sul Mare to east, a line of coast famous all over the world for its natural beauty, home to major tourist sites. It takes its name from the town of Amalfi, the core of the Coast not only geographically but also historically. The Amalfi Coast is known for its variety; in fact, each of the villages of the Coast has its own character and its traditions. The Amalfi Coast is a UNESCO World Heritage Site. Amalfi is a constant appeal for tourists around the world, who yearn for light and beauty, and a place of perpetual spring.